Web content, e-newsletters, blog posts, product catalogs, marketing materials
For four years I served as the primary writer/manager of all web content for MagnetStreet, a diverse ecommerce brand that sells personalized magnets, cards, and stationery to both businesses and consumers. During that time, I developed both long- and short-form content for over 400 unique webpages throughout the brand's website. I also crafted over 500 product descriptions and managed the FAQ content for both the internal and external Help Center.
Beyond web content, I also provided copy and art direction for the brand's biweekly e-newsletters sent to its business subscribers, and authored dozens of blog posts for Truly Engaging, the brand's wedding market blog. I also served as the main copywriter for all business marketing campaigns, developing copy for the campaign's product catalogs, direct mail marketing, advertorials, and much more.
Doable DIY (blog series I co-authored)
Truly Engaged (blog series I created)