RACHEL GUYAH
COPYWRITER | CONTENT MARKETER | BRAND JOURNALIST
Digital Work
Miracle-Ear
E-BOOK | BLOG | VIDEO | WEB | CAMPAIGN
Miracle-Ear is one of the nation's leading providers of hearing aids and hearing health care.
I've been writing for Miracle-Ear for several years, both as a freelancer and on-staff editor at MSPC, the agency hired by Miracle-Ear to handle many of its digital content efforts.
My Work
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The Talking Cookies
WEBSITE LAUNCH | SEO | CONTENT | UX + DESIGN
Jenny is a local, enormously talented baker who offers custom cookies, cookie decorating classes and edible cookie dough.
Business was booming, but she lacked the time and resources to launch an official website.
My Work
I personally wrote and designed her entire website. From homepage sliders and product pages to SEO copy and custom order forms, every detail of the website was carefully crafted.
WEBSITE LAUNCH: SEO, CONTENT + DESIGN
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Elavon
BRAND MESSAGING | SOCIAL
A leading global payments processing company, Elavon provides businesses with the technology needed to accept payments from customers wherever they are: in store, at home, or on the go.
My Work
How do you make a global payments processing company sound warm and engaging?
Elavon needed a simple, yet engaging way to introduce its brand to the world. Using my scalpel, I chiseled away industry fluff to highlight the humanity and heart behind the brand. The result? An engaging brand story that not only educates, but also inspires and motivates its broad target audience.
SOCIAL / BRANDING
MagnetStreet
WEBSITE | BLOG | EMAIL | CATALOG | DIRECT MAIL
MagnetStreet is an online, full-service store that empowers people and businesses to share their story through personalized stationery, magnets and other products.
My Work
For four years I served as content specialist for this e-commerce brand. I was in charge of the creation, execution and management of all web content, from pop-ups and headlines to product descriptions and much more. I also crafted online quizzes, SEO blog posts and advertising copy for multi-channel campaigns (web/email/direct mail).
WEBSITE
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Plus many more! (contact me for additional clips)
BLOG
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Additional Digital Work
SPONSORED CONTENT | BRAND MESSAGING | DIGITAL COPYWRITING
Branded content, interactive quizzes, long-form blog posts—my digital roots run deep. I particularly enjoy breathing humanity and heart into corporate/business content. Behind every brand is a story, and I intend to tell it.