Multi-Channel Content: Video | Social | Web | Email
Miracle-Ear is a national leader in hearing health care and hearing aid solutions. During my time as editor at MSPC Agency, I was the primary writer for this client.
Miracle-Ear wanted to expand beyond traditional TV advertising and find ways to resonate with its target audience through online content marketing.
We recommended a customer journey-focused approach to video content that would:
Emphasize the emotional pathway
a patient takes as they go from awareness to diagnosis and treatment
Champion the rich and rewarding relationships
between Miracle-Ear providers and their patients
Defining narrative arc + themes
Interviewing subjects on camera
Selecting b-roll, interview and lifestyle footage for final cut
Crafting content for:
Organic + paid social