Miracle-Ear is a national leader in hearing health care and hearing aid solutions. During my time as editor at MSPC Agency, I was the primary writer for this client.

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Miracle-Ear wanted to expand beyond traditional TV advertising and find ways to resonate with its target audience through online content marketing.

 

We recommended a customer journey-focused approach to video content that would:

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Emphasize the emotional pathway

a patient takes as they go from awareness to diagnosis and treatment

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Champion the rich and rewarding relationships

between Miracle-Ear providers and their patients

 

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