Miracle-Ear

Video  |  Social  |  WEB  |  Email

Miracle-Ear is a national leader in hearing health care and hearing aid solutions. During my time as editor at MSP-C, I was the primary writer for this client.

Miracle-Ear wanted to expand beyond traditional TV advertising and find ways to resonate with its target audience through online content marketing.

 

We recommended a customer journey-focused approach to video content that would:

Emphasize the emotional journey

a patient takes as they go from awareness to diagnosis and treatment

 

Champion the rich and rewarding relationships

between Miracle-Ear providers and their patients

 

My Work:

Vetting subjects
Defining narrative arc + themes
Interviewing subjects on camera
Selecting b-roll, interview and lifestyle footage for final cut

Results:

49% decrease in bounce rates ON PAGES WITH VIDEOS

229% INCREASE IN TIME SPENT ON PAGES WITH VIDEOS

© 2020 RACHEL GUYAH. ALL RIGHTS RESERVED.